Nexus is a Romanian Esports organisation founded in late 2015 that operates in the professional gaming field. The company also offers services in gaming technology, event management, advertising and media production.
Throughout this case study we tried to fully capture the main aspects that define Nexus, from their leading teams in the Eastern European scene, all the way to the symbols and colours that define the bold branding and that the fans are proud to showcase all over the country.
In addition to a vibrant color scheme and a strong typography, the noise pattern symbolizes movement and better represents the slogan & hashtag that Nexus stands for, "Nexus Rising".
At the dawn of 2023, Nexus Gaming has taken a fresh approach to their professional Counter-Strike team. With a new lineup featuring talented players from the Romanian scene, coupled with experienced veterans, the team is ready to make their mark on the Esports world. To symbolize this new stage, we embarked on a journey to create a brand identity that would reflect their new legacy.
Our task was to craft a visual language that perfectly captured the energy and excitement of the reborn team. The resulting design boasts modern typography and dynamic graphics, delivering a message that reflects the fast-paced nature of competitive gaming.
Through our branding efforts, we are confident that we have created an identity that will resonate with fans, sponsors, and players alike. As Nexus Gaming charges into the upcoming season with their new identity and lineup, we look forward to showcasing their journey and achievements through redefined visual work.