YouTube's mission is to give everyone a voice and show them the world. They believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. Throughout a new brand identity and user interface, we tried to reinforce YouTube's purpose.
This design concept came as an experiment in order to combine the already existing top-notch user experience that YouTube has to offer, with a new user interface that could create a trend towards a more modern look.
With newly added layouts appealing for creators in order to express themselves and their brand in a better way, a redefined design system and an intuitive video player, as well as home page for the average user, we believe that this approach boosts YouTube's brand mission to give everyone a voice and show them the world.